Business of AI + Drinks We Built a Strategy Engine. Now Every Decision Goes Through It. If you can't explain why an AI project should exist in a bootstrapped business, you shouldn't build it. Our strategy engine exists to stop us lying to ourselves.
Maker vs Machine Your AI Tools Are Drifting. Here's Why That's Your Job to Fix. If an AI tool only works when you remember to check it, the checking is part of the system. Drift is normal, but neglect is optional.
Industry Watch The Drinks Business Built an AI. It's Searching the Wrong Layer. Trade media building AI search is interesting, but the real compounding advantage for drinks producers sits in production and operations, not in the information layer.
Maker vs Machine Automation Doesn't Replace Craft. It Protects It. It is not about reducing headcount and saving money. It is about realigning your business to focus on what matters to you the most and what makes your brand unique and valuable to your customers.
Build Log Building an AI Co-Strategist for a Six-Person Spirits Company We built an internal tool that knows our business in granular detail and scores every idea against weighted strategic objectives. It's a co-strategist with an objective point of view.
Business of AI + Drinks The Unexpected Thing Automation Gave Us Back We hired our first developer expecting efficiency gains. The real return was the ability to stop and actually think about where the business is going.
Industry Watch Zuckerberg Wants an AI CEO. So Should You. If one of the world's most successful businessmen is building an AI system to synthesise information across his entire company, small business entrepreneurs should be asking why they aren't doing the same.
Business of AI + Drinks The Death of Ten Blue Links (and Why Small Drinks Brands Should Be Thrilled) The established SEO model rewarded scale. GEO doesn't work that way. For a six-person vermouth company, that's a meaningful structural advantage.
Production Intelligence Teaching an AI to Make a Negroni (and Why It Took Thousands of Tasting Notes to Get There) We tried asking an LLM to create cocktail recipes. The results were technically plausible and completely wrong. Eight months and a structured tasting database later, we're at 95% accuracy.
Business of AI + Drinks How We Used AI to Hire Our First Developer We hired our first developer last week. The whole process, from writing the role spec to evaluating candidates, leaned on AI more than anything we've done before.
Deep Dive Why the Drinks Industry Is About to Have Its AI Moment The drinks industry is years behind on AI adoption. That means there's runway. A producer's perspective on what's happening and why it matters for small makers.
