Business of AI + Drinks We Built a Strategy Engine. Now Every Decision Goes Through It. If you can't explain why an AI project should exist in a bootstrapped business, you shouldn't build it. Our strategy engine exists to stop us lying to ourselves.
Build Log Building an AI Co-Strategist for a Six-Person Spirits Company We built an internal tool that knows our business in granular detail and scores every idea against weighted strategic objectives. It's a co-strategist with an objective point of view.
Production Intelligence Teaching an AI to Make a Negroni (and Why It Took Thousands of Tasting Notes to Get There) We tried asking an LLM to create cocktail recipes. The results were technically plausible and completely wrong. Eight months and a structured tasting database later, we're at 95% accuracy.
Business of AI + Drinks How We Used AI to Hire Our First Developer We hired our first developer last week. The whole process, from writing the role spec to evaluating candidates, leaned on AI more than anything we've done before.
