Business of AI + Drinks We Built a Strategy Engine. Now Every Decision Goes Through It. If you can't explain why an AI project should exist in a bootstrapped business, you shouldn't build it. Our strategy engine exists to stop us lying to ourselves.
Business of AI + Drinks The Unexpected Thing Automation Gave Us Back We hired our first developer expecting efficiency gains. The real return was the ability to stop and actually think about where the business is going.
Industry Watch Zuckerberg Wants an AI CEO. So Should You. If one of the world's most successful businessmen is building an AI system to synthesise information across his entire company, small business entrepreneurs should be asking why they aren't doing the same.
Business of AI + Drinks The Death of Ten Blue Links (and Why Small Drinks Brands Should Be Thrilled) The established SEO model rewarded scale. GEO doesn't work that way. For a six-person vermouth company, that's a meaningful structural advantage.
Business of AI + Drinks How We Used AI to Hire Our First Developer We hired our first developer last week. The whole process, from writing the role spec to evaluating candidates, leaned on AI more than anything we've done before.
